Eatgood Sweden AB
Eatgood Sweden AB with headquarters and technical development in Borås , as well as production in Habo. With the knowledge that it is difficult to change behaviour and habits of people, the business idea is to develop technology and products enabling healthier ways of cooking of traditional food without people having to change their habits. We offer the market a technology that fries with the help of steam and warm air, rather than with frying oil. Air Fry Technology is used in our Light- fry oven.
Company board
Gunnar Axelsson,
Chairman of the Board, elected in 2024.
Born 1955
Holds a Master of Science in Engineering from Chalmers University of Technology. Gunnar has worked within the Volvo Group and with various partners in Sweden and internationally for 15 years. He has served as CEO of, among others, Elektromekan and Håkanssons Sågblad for 22 years.
Numbers of shares: 151,277 shares.
Tord Andersson
Board member
Born 1956
Educated as a Master of Business Administration with a degree from the Gothenburg School of Economics (GU) Began his career in SKF and Volvo Trucks to step further into Vibab 1981-89 in the roles of CFO and then CEO.
In 1989, Tord Andersson began the journey with AP & T, active in the sheet metal forming industry that produces complete production systems, automation equipment, presses, tools as well as service, support and imitation. From 1991 – 2013, Tord Andersson was the CEO of AP & T and during these years the company was established globally. During Tord Andersson’s time, the company grew from SEK 200 million to SEK 1,150 million.
Until 2013, during the period of strong growth, own sales and service offices were established in the following markets: North America, Germany, Denmark, Japan, PRC (China) and Poland.
Number of shares: 823 296 shares through company.
Kristian Jönsson
Board member
Born 1979
Natural science, business and e-commerce education. Certified board member. Logistics manager for the start-up of Stadium’s e-commerce, then operational responsibility and now development specialist.
Number of shares: 568 636 shares private.
Oscar Rosdahl,
Board Member, elected in 2025.
Born 1980
Master of Science in Industrial Engineering and Management from Chalmers University of Technology in Gothenburg. Oscar’s background spans global companies such as Procter & Gamble and Arla Foods, as well as entrepreneur-driven initiatives like Meadow and MufuTech, and the leading innovation company within the green sector in Sweden, Svegro. Over the years, he has gained experience in sustainable food innovation, commercial strategy, and technology-driven business models. Oscar has a passion for developing businesses that combine profitability with a positive impact on people and the planet.
Number of shares: 2,000,000 shares via a partly owned company.
CEO
Josef Ibrahim,
CEO since March 2025.
Born 1986
Josef Ibrahim has over 25 years of experience in the restaurant industry as an entrepreneur, project manager, and reseller of restaurant equipment. With a background in economics and strong business acumen, he brings valuable expertise to the company in his role as CEO, with a focus on growth and sales of LightFry equipment in the Nordic market.
Number of shares: 651,558 shares (privately and through companies).
EATGOODPLUS
EATGOODMORE
EATGOOD EVENTS
2024-2025
The Restaurant Show
2-4 October 2023, Olympia, London
HOST
13-17 October 2023, Milano, Italy
Covenience U Carwacs Show
5-6 March 2024, Toronto, Canada
IFEX, Titanic Exhibition Centre
5-7 March 2024, Belfast, Northern Ireland
NRB, Manchester Central
12-13 March 2024, Manchester, UK
HRC, Excel
25-27 March, 2024, London, UK
RC – Restaurants Canada show
8 – 10 April 2024 – Toronto, Canada
RESTAURANT SHOW, NEC
29 April – 1 May 2024, Birmingham, UK
CASUAL DINING, Excel
18-19 September 2024, London, UK
CATEX, RDS – Simmonscourt
18-20 February 2025, Dublin, Ireland
HOST
17-21 October 2025, Milano, Italy