General market update and HOST show in Milan

Trade shows and the right distribution channels
We have gotten good response from the last couple of trade shows that we have exhibit, the last one being HOST show in Milan.

From the HOST fair, we collected 230 leads to bring home, from end users to large chain customers and distributors, despite the fact that the number of visitors was only 33% of the number compared to 2019. For Eatgood’s part, we will continue to work hard to find the right distributors and resellers who are good representatives of Lightfry as a brand and who can reach out to each market.

On November 17, we attended a webinar called ENSE group togheter with British distributor Valentine & Cuisinequip. The ENSE group consists of 80 retailers in the UK, 100% focus was on Lightfry. It is very good that Eatgood has opened up the British market as a great complement to the USA.

Other aspescts that point to Lightfry and Air Fry Technology:

  • Energy prices are rising
  • Lightfry has very low energy consumption, eg only 1kW at standby temp of 220 °
  • No risk of oil fire
  • Enables installation almost anywhere with a ventless hood that does not need to be connected to an external and permanently installed ventilation system
  • No logistics of oils
  • No need to send used oil for recycling and destruction
  • Healthier and better food is on the rise globally
  • Sustainability is important today for basically all companies, especially major players
  • Thanks to air fryers for home use, Air Fry Technology is well known and no wonder today
  • Creates opportunities for new concepts or to develop with complementary dishes in existing concepts
  • Supplementation of more air-fried products if a ventilation system does not have more capacity for additional oil fryers in existing systems
  • Reduction of risk of occupational injuries in combination with hot oil
  • No handling of hot oil
  • Also works with installations in moving units such as ships etc in the marine environment
  • Manufacturers of food normally for oil frying are increasing their investment in products for air fryers
  • Ease of use
  • No waiting time between batches being processed, such as to allow the oil to recover and reach the correct temperature of the oil, as when frying in oil
  • Integrated cleaning system for easy handling
  • Reduced costs for sweeping in and out of restaurant premises
  • Longer and better serviceability compared to oil-fried in terms of crispiness and taste

Prerequisite for production

Being able to deliver today in a complex market, in general, with shortages of components, materials and raw materials hits high. In this aspect Lightfry sticks its chin out and delivers a smaller number of units within 10 working days and slightly larger orders in 4 -6 weeks. This is in contrast to many other suppliers who deliver in 4-6 months at best. To have foresight regarding deliveries of components and constituent materials for production, and to have this as a philosophy with a sufficient stock of components to be able to produce without ordering components for each order that comes in, creates freedom and opportunity where the company can control production itself. We also have the advantage of not relying on any component supply from the Far East in principle at all, which has made us considerably less vulnerable both in terms of deliveries but also in the rampant shipping costs.

The market is catching up with Lightfry

There are many aspects that today drive the market towards Air Fry Technology with benefits such as sustainability, economic benefits, energy efficiency, increased installation possibilities and increased taste and product qualities create security for very bright futures. It is not Eatgood and Lightfry that create the change in the market, it is the market itself that drives the change towards Lightfry which makes an investment much more advantageous for the industry’s players. “The market is more mature than ever and we look forward to new collaborations with various players in the market, with interest and curiosity of new opportunities through process technology with a focus on sustainability, healthier and better food, as well as safety in their restaurant kitchens – the change has only just begun ! ” – says Henrik Önnermark, CEO of Eatgood Sweden AB

The Restaurant Show

The Restaurant Show became another successful trade show, we are very happy that we can finally gather and exhibit at physical fairs and meet potential customers as well as interesting people. LightFry is once again getting positive response and people are amazed by its unique technology and the great final products. Air is the new oil!

Henrik Önnermark, CEO at Eatgood Sweden AB and Lorna Parker, Sales Coordinator at Valentine Equipment & Cuisinequip

Casual Dining Show - a successful trade fair

Together with our distributor in the Great Britain we have had two intensive and great days meeting the British market. There is a very high interest in LightFry and Air Fry Technology. We can happily say that the Casual Dining Show was a great sucess and we will continue to meet the British market this week at The Restaurant Show.

We welcome Anna Johansson as new Marketing Manager (CMO) to EatGood

We welcome Anna Johansson as the new Marketing Manager (CMO). She will lead the company’s major investment in further developing the brand and strengthening the company’s market position, with a high focus on digital presence and media as well as trade fairs with increased sales as a clear goal.

HostMilano show

This October 22 – 26, we will exhibit the HostMilano show which is the world leading trade fair dedicated to the world of catering and hospitality.

The Restaurant Show

LightFry will continue to meet the british food tech and restaurant market at The Restaurant Show, taking place on 27-29 September 2021.

Casual Dining Show

Between September 23rd and 24th, LightFry will meet the British food tech and restaurant market during the Casual Dining show in London.

MAFSI reps in the US,
Our new team in the US

HB Specialty Foods has signed six regions in the US within the MAFSI group. The signed regions are as follows:

Region 1, 2, 3, 4, 6 and 7 which includes some of the most populated areas in the US including New York and Philadelphia on the east coast. For more info see With 270+ rep agencies, 220+ manufacturers and 2,400 members strong. Spanning North America, feeding 300 million people and changing an industry the MAFSI group is a partner to count on.

We’re looking forward to a great cooperation with the sales team within the MAFSI group.

News for the US -
Lightfry 12U as 4-wire unit

Lightfry is now available for the US market with a new and more common electrical configuration. Lightfry LF12U-4 is the new version which is a 3PH + PE model without Neutral. This Lightfry unit is for the US market more of a plug and play unit since a lot of older buildings does have an electrical configuration with 3PH + PE.